There are many reasons why you would want your business to have the latest technology solutions. A slow internet connection can cost your business and not having access to the cloud can make you vulnerable. Even a lack of unified communications can make it very difficult for employees and departments to cooperate.
These are just a few examples of the vast number of problems that poor technology can cause, but there is also another big issue, and that is the reflection on your brand. Not investing in the latest technology can reflect very poorly on the whole company.
This can affect you in many ways, from employees deciding your company isn't the right for them and potential partners thinking that you are not worth dealing with, to investors deciding that their money might be spent better elsewhere. Here we will look at how to give the best impression of your business.
The cloud is perhaps the biggest way that you will be able to bring your business into the 21st century, but it is still something that many people don’t understand. It’s called the cloud as your data will be 'transported away', only to be recovered whenever you need it, almost as if you are simply storing it in the clouds.
However, the reality is that you are storing it on virtual servers, and this has many different advantages. You can think of this as a Facebook status - the only people who can see it are you and anyone that you give access to. You also have the ability to see it from multiple different locations with the right log-in details.
Instead of a status though, this can be done with all types of data. This means that you are going to be able to easily share it between anyone you want but it also means that you don’t have to worry about any data being lost.
While this has many advantages in itself, it will also show that you are a progressive business that is on the cutting edge of change. The cloud makes sense for many reasons and without it, your business will look as though it is stuck in the past.
Reliable internet connectivity
Nothing says that your business isn't prepared to update their technology quite like a slow internet connection. Not only does this give any employees or partners a negative view, but it can also badly affect the way customers view how you operate.
If your communication and response times are slow, then it could well give the impression that their custom needs to be taken elsewhere. Also, if you want services such as SIP and VoIP, then having a fast connection is going to be essential.
There's an ever-increasing amount of businesses who are offering a wide variety of fast communication methods, and you never want to be left behind. In this modern age, many companies have struggled to grow by being stuck in the past.
We're sure most people have contacted a company only to be told that their systems or internet are running slowly. It is highly frustrating and that is something that you desperately want to avoid if you want to give the impression you are a progressive, modern and professional business.
Likewise, many people have tried to get in contact with a company only to find out that messages haven’t been passed on, details have been lost and key information hasn’t been communicated effectively.
Having a smart system will negate such mistakes from happening. Having the likes of call queuing, smart routing and an interactive voice assistant will help you streamline your business and reduce any frustration that might be caused.
Some businesses also need to have constant contact with their employees and customers and having a strong mobile system can allow everyone to be connected at all times. Investing in individual mobile contracts can be a great way to prevent any delays in communication so that action can be taken quickly.
Another great option for a business is mobile broadband. This will allow you to be more flexible with clients and customers and enable you to offer a much better service than you previously could. This is bound to impress your stakeholders and will increase the brand value of your company.
It can be a big decision to spend money on your company’s infrastructure and there is always the temptation to try and keep going with your old systems, even though they are falling behind the standards that your customers, partners and employees expect.
Sometimes you simply need to realise that the better option is to invest in the business to be able to take it onto the next level. This could include purchasing more modern technology, streamlining your communications or making your data more efficient.
There is also the fact that you need to protect yourself, and we have seen many organisations suffer in recent years. This could be physical issues such as a power failure or a fire, or it could be technological problems such as a data breach or a loss of internet. You need to make sure you’re giving yourself the best possible chance to avoid these damaging events.
Don't take the risk
ITechnology updates and amendments often happen due to necessity, but it shouldn’t always be a forced change. It’s important to stay ahead of your rivals and ensure that they aren’t able to offer a better level of service than you.
Brand value is an important part of any business. In order to increase it, you want people to spread the word that you are a professional company that is able to offer a high-quality service. You also want prospective employees to know they will be working in a great environment.
Immervox are able to specialise in all of these areas and will improve the technological capability of any areas of your business that are starting to fall behind. Contact us today to see what we can do to increase your brand value and streamline your operations.